What Customers Want: Using Outcome-Driven Innovation to Create Breakthrough Products and Services: Using Outcome-Driven Innovation to Create Breakthrough Products and Services

What Customers Want: Using Outcome-Driven Innovation to Create Breakthrough Products and Services: Using Outcome-Driven Innovation to Create Breakthrough Products and Services

A world-renowned innovation guru explains practices that result in breakthrough innovations"Ulwick's outcome-driven programs bring discipline and predictability to the often random process of innovation."-Clayton Christensen For years, companies have accepted the underlying principles that define the customer-driven paradigm--that is, using customer "requir...

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Title:What Customers Want: Using Outcome-Driven Innovation to Create Breakthrough Products and Services: Using Outcome-Driven Innovation to Create Breakthrough Products and Services
Author:Anthony W. Ulwick
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